The text of my email messages is larger or smaller than usualWhen you compose, reply to, or forward an email message, and the message body -including the tex.It’s tempting to use fancy fonts for your emails. If I send an email from my external address. I have tested various things and believe it to be Outlook somehow converting the message to plain text for certain addresses - though I could be completely wrong. Recently one friend asked me to make them a HTML email signature, issue is, when I've tested it, in certain cases the formatting vanishes.Under Signature, type your signature and format it the way you like. Select + and type a name for the signature. Select Signature > Signatures. In fact, if a font isn’t supported, an email client may end up using a fallback font which could mess up your intended tone at best or obscure the legibility of your content at worst.Select New Email. However, special fonts won’t always display correctly in all email clients. And you want to make your content stand out.
![]() This applies to logos mostly but it would pay to keep this information in mind as you’re selecting email fonts as well. The 13pt version of the font performed so much better because the content was now easier on the eyes and more readable.This small change reduced bounce rate by 10% and increased the conversion rate by a whopping 133%! All because of bumping up the font size two points!There’s a psychology to your font choices as well. More space was added between the lines of text as well. In fact, according to research conducted by Click Laboratory, slightly increasing a font’s size can have a huge impact on your conversion rate.The research involved increasing a block of text set to Arial font from 10pt to 13pt. The size of the font you choose matters, too. And if people are only spending 11 seconds on an email, that’s a ton of time wasted.It’s not just the font you choose that has an impact on conversions, however. And you know that different font types create different emotions in your customers. Email Typography: How to Choose the Best FontsYou now know the five basic types of fonts that are available (other than symbols, I suppose). The Tiffany & Co logo serves as a solid example.With this information in mind, we can now move onto how you can select the best font for emails. Older brands (or those that want to appear as though they’ve been around for decades) make solid use of these sorts of fonts to instill confidence. Serif fonts exude a sense of respectability, reliability, and tradition. According to Crazy Egg, the five main font types elicit different emotions or associations: Serif FontsExamples include Times New Roman, Baskerville, and Georgia. Excel for mac developer settingLarger font sizes do better, too. And certainly nothing with super thin or light lines. Nothing with flourishes or squiggles. And if they can’t be read, you certainly can’t expect conversions, now can you? Quality #2: ClarityClean, crisp fonts with precise lines are what’s going to work best in your email copy. If your font isn’t legible, no one will be able to read your emails. Appearing reliable or as an authority figure might be beneficial if you’re trying to sell something, for instance. Make sure the font(s) you select fit the overall mood you’re trying to convey with your content as well as the purpose of your content. Quality #3: Psychologically AppropriateAs mentioned above, certain font types have specific feelings associated with them. It all comes down to what feels right. Similarly, if you run a technology-based company, something rustic or formal probably wouldn’t make for the best fit either. If your company has an old-fashioned feel, using a super modern or display style font wouldn’t be suitable. Outlook One Font For All Email How To Think OutsideLet’s take a look at each of those now. The Basic Email-Safe FontsThere is a basic set of readable (albeit, boring) email-safe fonts that most email clients can recognize. But now it’s time to get to the specifics of which fonts are actually email-safe and how to think outside the box without sacrificing readability or harming your conversion rate. We’ve also talked about how you can narrow down your font selection. More often than not, you’ll find web fonts being used on websites. They exist online and can then be added to your projects via code snippets, plugins, and other means. They’re not included in operating systems, devices, apps, or software. How Web Fonts WorkWeb fonts, as their name would suggest, exist on the web only. However, it’s important to note that not every email marketing service can or will display web fonts properly.But first, let’s pause to discuss how web fonts work. You can use HTML fonts instead to create a more custom look. It’s usually one of the generic options we listed above, but the good thing here is a) your content will still be legible, b) your content won’t look half bad because the standard fonts became the standard for reason (they’re plain ol’ easy to read), and c) you can often select which font you’d like to use as your fallback.To give you an idea of what we mean, Gmail’s default font is Arial while Apple Mail uses Helvetica. That is, if the web font included in your email fails to load properly, the email client will serve up a fallback font instead. It’s first important to acknowledge that even if an email client doesn’t support your web font of choice (or its inclusion method), your content won’t necessarily look terrible.Most email clients include a fallback option. Some just require a link, while others require a code snippet that imports the web font. Just be mindful of any licensing requirements they have. So, using again, you can actually specify which local font you want to be used in case your preferred web font can’t be downloaded.We can use the same code snippet referenced above and just modify it to include a fallback font option: Sans" } Where to Find Web Fonts to Use in Your EmailsThere are several places online where you can source web fonts. Whether due to server error or system compatibility, it’s a good idea to not leave the fallback option selected to chance. Check out our plansSo, according to Mozilla, if you were going to add the font Open Sans to your emails, you’d use the following code snippet: Sans" Src:url("/fonts/OpenSans-Regular-webfont.woff2")format("woff2"),Url("/fonts/OpenSans-Regular-webfont.woff")format("woff") While you always want the web font you’ve carefully selected to work, that’s not always going to be the case. Campaign Monitor, for instance, includes several web font options in its drag-and-drop email builder and fallback options are automatically set for you with minimal fuss.Tired of WordPress issues and a slow host? We provide world-class support from WordPress experts available 24/7 and blazing fast servers. Fonts.com: This is another fantastic resource for fonts of all kinds, from desktop to web font. It currently features 1,020 font families. Google Fonts: This is one of the most popular places to find web fonts currently, offering an open source library of fonts to use anywhere at any time. Adobe Fonts: Formerly known as Typekit, Adobe Fonts includes thousands of fonts to choose from, all of which are available with a Creative Cloud subscription. This site features only free fonts that can be used for commercial purposes. Font Squirrel: If you’re looking for an all free selection, Font Squirrel might fit the bill. Typography.com: This is the storefront for H&Co, a foundry that includes 1,500 typefaces that can be used on the web and for print.
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